You'll work hard to determine how your job creates value -- you won't just stay busy, you'll stay busy doing the right things.
You'll learn how to serve all your constituents -- your boss, your employees, your peers, your customers, and your suppliers and vendors.
You'll focus on doing what you do best -- you'll be hired because you bring certain skills, and you'll apply those skills to make things happen.
You'll make a difference -- with customers, with other employees, to bring enthusiasm and focus and a sense of commitment and teamwork.