The process for this role was straightforward and started with a phone screen with HR, followed by a 45-minute video interview with that same individual.
Our conversation was pleasant, as expected, and I learned more about Branch and the role.
The reason why the experience was negative is because they ghosted.
Doing that at any stage of an interview process is discourteous, but once candidates have been moved into the actual 1:1 interviewing stage, it's flatly unprofessional.