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      Lead Product Designer Interview

      Dec 22, 2023
      Anonymous Interview Candidate
      London, England
      No offer
      Negative experience
      Difficult interview

      Application

      I applied online. The process took 3 weeks. I interviewed at Butternut Box (London, England) in Mar 2021

      Interview

      The interview process was pretty straightforward with 2 rounds of interviews. I interviewed with Butternut Box in March 2021 for a Lead Product Designer role. I remember the first round was with the Internal Recruiter and she was nice and easy to talk with. I passed the 1st stage and the 2nd stage was a design task. It took me 5 days to complete the task and still nowadays I’ve never done so much work in an interview process, I spent around 25 hours of research, planning, sketching and designing for this task. I managed to put together a high fidelity prototype on Figma showcasing UX improvements, asking questions to junior designers and improving the user engagement and I didn’t even get an opportunity to discuss with anyone inside the company about what I did. Not even a phone call. I only got a reply by email 2 weeks later by the internal recruiter stating: “We felt your task reflected the right product and design sense but overall your design style doesn't quite fit with ours and we feel this is something hard to teach and have seen in other tasks. We wish you all the best going forward and thanks for taking the time to meet with us.” It’s true it’s been almost 2 years since I interviewed with them but when I see that the creative sector, specially UI/UX have been a lot of layoffs recently. I think companies take advantage of design tasks to get new ideas for free without considering how much effort candidates put. It’s true they didn’t ask me to put this amount of hours to work on a design task, but now I’m on the other side where I interview designers to hire. And the truth is if I see anybody putting so much effort on getting a job, creating a very detailed solution the very least they get is an interview to talk about the design task later. My advice to potential designers interviewing in Butternut Box is to stay away from them. Your time is better spent in other companies where they value the work you’ve done in your personal time.

      Interview questions [1]

      Question 1

      Below is the design task I was asked to do: Choose a favourite startup of yours (could be Butternut if you'd like) and a particular UX flow of their digital product that you think could be improved upon. Imagine you are coaching a junior designer who has just presented this flow for a design critique in a shared Figma file before being worked on in an upcoming development sprint. You've been working on another area of the product, so aren't in the weeds of this flow, but you've a sense that the junior designer has dived right in and not thought through everything. Provide a thoughtful design critique for this junior designer and give direction as to how they should think about and improve the flow. Detail out: a) What questions you would ask (and why) b) What assumptions you are making c) Given your assumptions, what you would suggest the junior designer does to improve the flow. Imagine you are giving direct (but asynchronous) feedback to your designer here. Just as you complete the critique, your designer has called in sick, you think they might be out for a few days, but the dev team is just about to start work on this new flow in their next sprint. Task: Put your critique into practice and produce a high-fidelity prototype or design file that the dev team can work from to build the flow. Deliverables: Ideally, you will share your task in a shared Figma but a PDF, or Sketch file is fine too.
      Answer question
      avatar
      Butternut Box response
      2y
      Thank you for sharing your experience with us, and we appreciate your candid feedback. We sincerely apologise for any frustration or inconvenience you encountered during the interview process for the Lead Product Designer role in 2021. First and foremost, we want to acknowledge your dedication and effort in completing the design task. Your commitment to spending 25 hours on research, planning, sketching, and designing a high-fidelity prototype on Figma is truly commendable. We understand the value of your time and the passion you put into the task. We have since evolved our approach to hiring designers and no longer require a take-home task. Instead, we conduct a thorough portfolio review during the interview process to better align with candidates' time commitments and ensure a fair evaluation. Your insights as someone who now interviews designers are particularly valuable, and we appreciate the perspective you've shared. We understand the importance of recognising the effort candidates put into their work and ensuring a transparent and respectful communication process. We genuinely apologise for any frustration caused and want to assure you that we continuously strive to improve our hiring practices. We value your feedback and take it as an opportunity to learn and grow as an organisation. Thank you for considering Butternut Box, and we wish you all the best in your future endeavours.