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      Duel (UK)

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      Lead Brand Manager Interview

      Feb 25, 2025
      Anonymous Interview Candidate
      No offer
      Negative experience
      Average interview

      Application

      I applied through other source. The process took 3 weeks. I interviewed at Duel (UK) in Jan 2025

      Interview

      My interview experience with Duel started off positively. I was initially recruited via LinkedIn and, although hesitant to leave my current role, I became increasingly excited about the opportunity after multiple conversations with the team. Throughout the process, I was consistently told that I was a great fit for the role, which made the opportunity even more appealing. However, my experience took a disappointing turn during the later stages. In one interview with a sales team member—who openly stated they were not a decision-maker for this role—no marketing-related questions were asked. Despite this, I was again assured that I checked all the boxes. Surprisingly, a few days later, I was informed that I would not be moving forward because this same individual felt I lacked sufficient marketing experience. Given my 8+ years of marketing experience, I believe relevant questions or prompts would have allowed me to demonstrate my expertise confidently and thoroughly. Adding to the confusion, I was later told that the real reason for the decision was their preference for someone who could work in-office more frequently. This was unexpected, as the company does not currently have an established office space yet, and I was reassured that a hybrid/mostly remote schedule would be okay. While the initial stages of the interview process were engaging and encouraging, the inconsistency in feedback and reasoning for the final decision was disappointing. Future candidates should seek clarity on role expectations—especially regarding work location—and ensure there are opportunities to fully showcase relevant expertise.

      Interview questions [1]

      Question 1

      How would you respond to a client that did not understand the benefits of micro/nano influencer marketing against a sponsored post from someone in the mega/macro space?
      Answer question
      1