Initial interview consisted of five separate face-to-face meets over 4.5 hours. Interviewers ranged from semi to non-experienced and only two had been employed >4 years. Company prefers some experience, but mainly wants to gauge candidate's interest level, familiarity with general CPG information (i.e. sales volume data), passion for marketing/branding and fit. Brand Marketing Director's professional background is a grocery-focused CPG which limits breadth/depth of knowledge across multi-channels. Existing ABMs (2) have <1 CPG experience. Other interviewers' roles consist of graphic design artists who are gauging for fit and upper management (if you move forward) who include president/GM and owner.