I started the company with my previous business and personal partner. I did the interviewing for new hires. My focus was mainly on the business side, day to day operations from distribution, circulation, promotional programs for advertisers, sales, events. As well as hiring third party vendors to reduce the overhead and man-power needed to run a very well oiled machine. We expanded into cookbooks with audio CDs, worked with the largest electronic companies in the world as well as fashion icons in the retail world like Macys and Nicole Miller.