Kane Communications Group interview questions

I found the job through a posting on LinkedIn. An individual in operations contacted me to schedule a screening interview. We reviewed my resume and past experience, why I'm looking for a new role and what I'm looking for in a new role. She asked why I was interested in Kane, in particular. Because Kane's work drives toward achieving client outcomes and it's an integrated agency - very strong in PR, but also marketing - she asked how I develop integrated plans to achieve outcomes and how I measure my work.