Metis Communications interview questions

I interviewed in 2010 -- while it was six years ago I feel compelled to write a review since my experience has stayed with me and really colored my approach to negotiating salary. I was recruited via LinkedIn, had a phone screening, and then came to the office for an in-person meeting. Everyone was great - friendly, smart, the whole package. I was very excited when I was offered the job. However, it would have been a lateral move for me salary-wise. Because of this, I asked for about 2k more annually. Mind you, this was my first negotiation so I was a bit nervous. I would have taken the job with the salary as-is, but I did want more money and as a general best practice you're told to negotiate for yourself. Anyway, I asked for more money and they said they'd call me back. When they called me back, they retracted their offer and said they offered the same salary to their runner-up candidate and she accepted. They never once said allowed me to accept the job at the original offered salary. They just took the position away from me. I sat there with my mouth gaping open in shock... how could that happen? In retrospect, I really believe this to be unethical. But, more importantly, it has made me so very wary when asking for what I want and deserve in negotiations. I can't help but think that if I ask for what I deserve, I'll just get the opportunity taken from me. I think that, especially as women, we need to have the grit and know-how to stand up for our worth -- especially in this day where women continue to be paid less than men (in part due to lack of negotiation during the hiring process). While I think this is probably a great PR company, I do want to make sure my message is heard.