I submitted my cover letter and CV and was invited to interview at their offices. They spent the interview telling me how great a company they were, how many people wanted to work for them, and how they were the best in the business. They cut me off whenever I started to go on and expand about myself and my interests. I was a qualified, knowledgable PR with a lot of contacts in and around the industry (something they should probably have considered) who travelled to London for the interview and I simply never heard back from them.