TASK: Review the focus group outputs attached and using these consumer insights create a Campaign Brief to: “Increase PPL brand consideration amongst these non-players” to share and discuss with us at our in-person meeting. In addition to the campaign brief please also choose one of the following to accompany it: either a Creative Brief OR a Media Brief. Please come prepared to present the thinking which has fed into your Campaign Brief and how that in turn has informed either your Creative or Media brief. In addition, please come prepared to discuss either an in or out of category example of a campaign or piece of comms that you think is strategically and/or creatively brilliant and why.