Excessive take-home assignment that doesn't directly assess the core skills needed for the role. Candidates are asked to create a 1–2 minute video pitching their product back to them, draft a 1-pager sales collateral, and even source five real Account Executive candidates on LinkedIn. At that point, it’s not an interview—it’s free labor.
Disguising unpaid labor as part of the interview process is exploitative and unprofessional.
Lastly, If you're still searching for product-market fit, no amt of sales hires can help you. Business 101.