I found the listing on Indeed and soon after was contacted by a recruiter, who sent me a job description--the same description posted in the original listing. We chatted about the position and the company by phone, and he said he wanted to set up another time to go over my resume in detail.
We chatted again a few days later to go over my experience. The recruiter mentioned he had been in sales for chemical companies before transitioning to a recruiting role, said that he recruits mostly for sales and admitted that he didn't understand much about marketing communications. He was right.
It was evident he had a technical background, was unfamiliar with the functions of the job listing and how/where disciplines such as marketing communications, public relations and advertising differ and can be seen to overlap.
Although the recruiter said he had worked in sales--and I believe him (for his specific areas)--he would have trouble selling discount chilled water to parched throngs on the burning sands of the Sahara. He spoke in a monotone, asked me more than once if he'd sent me the job description (which, again, was the same as the one used in the publicly available job posting) and seemed a bit confused when I went over portions of my resume, which required me to repeat myself. I chalk this up to him never having recruited for a marketing communications role. He was simply out of area of expertise and found the kind of work I and my colleagues do to be puzzling and unfamiliar.
The next step in the recruiting process was to be yet another phone interview with a second person at the recruiting firm (for a total of three interviews), before potentially moving on to talking with the actual hiring client--but I never made it to round three with the recruiter.
According to what the recruiter said, they were looking for someone with experience in that specific industry. Finding someone with the marketing communications background listed in the job description, experience in the specific technical industry of this company (potable and industrial water) and in the Atlanta region (they won't pay relocation) is going to be a tall order.