I applied through an employee referral. The process took 1 day. I interviewed at sweetriot (New York, NY) in Sep 2011
Interview
I was referred by a friend who interned there last summer; the interview was very casual and all the people are really nice.
just talk about why you want to work for the company and what you think about small start ups; also talked about my job/internship experiences to see what I could do and what skills/abilities that I have.