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Kao Corporation Snapshot

3.8
based on 403 ratings

68% would recommend to a friend

avatar

Yoshihiro Hasebe

72% approve of CEO

Mission Since the business was founded in 1887, Kao has always put consumers at the heart of everything they do. This is laid down in the Kao Way, the company´s corporate philosophy that goes back to the founder Tomiro Nagase.

Some of the cornerstones of the Kao Way are the Japanese principles of Genba, a strong focus on the consumer needs, Yoki-Monozukuri, the idea of constant improvement and innovation, and Integrity. Kao has been named "Most Ethical Company of the World" for 18 consecutive years.

Today, this remains the foundation of the Group’s corporate philosophy, underpinning all of the activities. Every bold innovation, thoughtful new product and breakthrough action is in service of consumers’ needs.

The Environmental, Social and Governance (ESG) actions are no different. Kao is committed to enhancing the contribution to society through a renewed focus on ESG. And our ESG strategy is in service to our consumers’ needs, behaviours and desires to live sustainable lifestyles that contribute to a more sustainable world.
Description Founded in Japan in 1887 with a mission to enrich people’s lives, Kao's commitment to deliver high quality products that make life beautiful has continued for over 130 years.

Globally, Kao develops consumer products in four fields of business: Hygiene and Living Care, Health and Beauty Care, Life Care, and Cosmetics – in addition to the Chemical Business.
In the Americas and EMEA Region, our family of brands and products are grouped into three sectors—the Kao Consumer Care Business; Kao Salon Division; and Molton Brown, our line of luxury bath, body and beauty products.

The Kao Consumer Care Business in the America’s Region has been creating innovative, award-winning products since the founding of Jergens® in 1882. Through our family of brands—Ban®, Bioré®, Curél®, Jergens®, John Frieda®, MyKirei by KAO™ and Wakati®—we offer diverse variety of products that promote healthy, inclusive and sustainable lifestyles—A Kirei Lifestyle—for all.

The Kao Salon Division found its start in Germany in 1948 when Goldwell was established. Today, our salon brands—Goldwell®, KMS® and Oribe®—are as unique as each of the salons and stylists we work with and the customers we serve. Through research, collaboration and innovation, we continue to provide solutions that make life beautiful.

Founded in London in 1973, Molton Brown offers expertly-blended luxury beauty products made with exotic ingredients. Our perfumes, shower gels, body lotions, candles and hand care products feature bold, signature scents with vibrant colors. From five-star hotels and high-end department stores to a Royal Warrant for the supply of toiletries by appointment to Her Majesty the Queen, our products create truly indulgent, memorable experiences for customers across the world.

Life at Kao Corporation

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