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AIR (Advanced Inhalation Rituals) Snapshot
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AIR Americas Mission Statement
Delivering growth through exceptional consumer experiences, innovation, execution, and a world-class team.
Delivering growth through exceptional consumer experiences, innovation, execution, and a world-class team.
We are the world’s leading social inhalation business, combining the tradition of shisha with the latest inhalation technology.
Our Ambition
As a global market leader, we aim to revolutionize inhalation rituals by transforming the status quo. We are doing this by redefining the shisha experience worldwide with groundbreaking new technologies and cleaner, more sustainable products.
Experience the future of shisha today with AIR.
Most wait for the future. We are creating it now.
Advanced
Geared for the future, our pioneering spirit is backed by our state-of-the-art Research, Design and Development (RDD) lab in Dubai, and factories in UAE and Poland. Our ambition to be forerunners in the science of inhalation is led by a team of experts in their specialized fields.
Inhalation
By pioneering new concepts and placing people at the very heart of our inventions, we are constantly seeking new ways to provide consumers with unique inhalation experiences that complement their contemporary lifestyles.
Rituals
We believe in the power of shared moments — where conversations flow freely. Building on centuries of tradition, we deliver improved personal experiences through groundbreaking products like OOKA, the world’s first charcoal-free, pod-based shisha device.
Portfolio includes:
Al Fakher, Hookah-Shisha, South Smoke, Global Hookah Wholesalers, Pacific Realms, Shisha Kartel, OOKA & Zodiac
Our Ambition
As a global market leader, we aim to revolutionize inhalation rituals by transforming the status quo. We are doing this by redefining the shisha experience worldwide with groundbreaking new technologies and cleaner, more sustainable products.
Experience the future of shisha today with AIR.
Most wait for the future. We are creating it now.
Advanced
Geared for the future, our pioneering spirit is backed by our state-of-the-art Research, Design and Development (RDD) lab in Dubai, and factories in UAE and Poland. Our ambition to be forerunners in the science of inhalation is led by a team of experts in their specialized fields.
Inhalation
By pioneering new concepts and placing people at the very heart of our inventions, we are constantly seeking new ways to provide consumers with unique inhalation experiences that complement their contemporary lifestyles.
Rituals
We believe in the power of shared moments — where conversations flow freely. Building on centuries of tradition, we deliver improved personal experiences through groundbreaking products like OOKA, the world’s first charcoal-free, pod-based shisha device.
Portfolio includes:
Al Fakher, Hookah-Shisha, South Smoke, Global Hookah Wholesalers, Pacific Realms, Shisha Kartel, OOKA & Zodiac
