I worked at Incase (California) full-time (More than a year)
Excellent and unique product designs have built a very loyal/enthusiastic customer base for Incase. The staff is smart, talented and creative, and there's a congenial work environment. Overall, there's good brand recognition. It's a relatively small company that has a lot of potential, and you can
Growing pains, or rather, not growing pains. Brand recognition didn't translate into profits needed to take the company to the next level, and there was a lot of focus on the brand. Protective cases and bags is a very tough business niche that's getting squeezed by a zillion knockoff companies.
Advice to Management
The company needs to focus more on attaining new customers instead of talking to the same loyal fans. Actively drive the purchasing decision with new marketing strategies that expose the company to new customers. Develop new products that are simple, uniquely useful, and fill an empty niche in the market, but aren't expensive to develop or manufacture. Of course, maintain the signature Incase design aesthetic.
I applied online. The process took 2 weeks. I interviewed at Incase (California) (San Francisco, CA) in October 2013.
They were very efficient and punctual in scheduling a phone interview, and following that an in person interview. The hiring manager came into the office early, before a business trip to meet with me. The interview was more like a conversation about business and the consumer electronics industry. There were no cookie-cutter interview questions, just very specific questions about my background and experience.
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