Working at Qualvu | Glassdoor

Qualvu Overview

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Lakewood, CO
1 to 50 employees
Company - Private
Business Services
$5 to $10 million (USD) per year
Qualvu is the full-service insight arm of 24tru. Qualvu has led the offline to online migration in qualitative research by leveraging video-based methodologies and data-organization services.

Mission: Qualvu's objective has always been to help our clients find their truth.

Qualvu Reviews

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Brooks pettus
3 Ratings
  • Helpful (1)

    "Company has transformed over past 2 years"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Director, Enterprise Sales in Lakewood, CO
    Former Employee - Director, Enterprise Sales in Lakewood, CO
    Positive Outlook
    Approves of CEO

    I worked at Qualvu full-time (More than 3 years)


    I worked at Qualvu when it was primarily an online qualitative research software platform - video-based, and worked through the transition to 24tru. They are the same company with very different approaches - Qualvu is a full-service qualitative firm, and 24tru is a platform where big companies can upload all their market research content for data mining. It wasn't easy, and some really good people left while this shift was occurring. They would have to speak for themselves but II believe most/all of the negative reviews were during this period. Qualvu at the time was a pretty exciting place to work - people were highly motivated, and it was fun as the company was growing so fast. A lot of people were making less than they probably could have made in other jobs (me included), but there was a sense that we were all making a big impact, and it was fun. When the move to 24tru started, it was hard on every department - change is never easy. As I'm writing this the transition has come full circle. Qualvu is still there albeit smaller than it was, and the company is focused pretty much entirely on selling large data mining contracts. It's a lot different still than the Qualvu days. Then it was more about qualitative research, however now the company seems more like an Internet company such as a or similar CRM style solution, where the focus is really software technology sales instead of market research projects. The people now are super focused on the success of 24tru, and the dust has completely settled from the transition. It's a great place to work - you work extremely hard, but the management team works just as hard, and care about the culture.


    Demands a lot of you - the people here are smart, and management team is pretty tough about operations and doing things right. A high pressure sales environment. You'll get pushed to learn a lot, and to keep up.

    Advice to Management

    Stay consistent on the company's new direction.

See All 25 Reviews

Qualvu Photos

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Qualvu Interviews



Getting an Interview

Getting an Interview





    Senior Director Interview

    Anonymous Employee
    Accepted Offer
    Positive Experience
    Easy Interview


    I applied in-person. The process took 2 days. I interviewed at Qualvu in June 2012.


    The interview was pretty quick and easy. Phone call to discuss qualifications. I had to speak with the person I'd report to directly as well as the team and senior management.

    Interview Questions

    • What has been the biggest challenge of my sales career.   1 Answer
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