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Halewood Snapshot
For those who want the buzz without the bitter taste, there is Halewood International, maker of sugary, bubbly alcoholic drinks. In the UK Halewood International annually sells some 40 million bottles of Lambrini, a fizzy pear drink described by one retailer as the illicit drink of British housewives. In its bottling plant near Liverpool, Halewood churns out a variety of alcopops, designed to be drunk by twentysomethings who don't like the taste of alcohol. Alco-popularity has led to a string of successes like the firm's Caribbean Twist and Red Square offerings as well as forays into the spirits and wine market. Halewood International is owned by its chairman, John Halewood.
