Birds Eye (U.S.A.)
Part of Pinnacle Foods
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Birds Eye (U.S.A.) Snapshot
Whether from a bird's eye or with an eye on the bottom line, the view is sure to inspire health at Birds Eye Foods. Its namesake packaged frozen vegetables (boxed and bagged) are the #1 brand in the US frozen vegetable industry, a more than $2 billion market in terms of retail sales. The company is also the #2 producer of frozen complete bagged meals, providing a protein, starch, and vegetable. Birds Eye also makes such staples as canned pie fillings and chili, and bottled salad dressings. It supplies US retail food retailers, as well as foodservice and industrial food customers. Birds Eye operates as a division of diversified foods producer Pinnacle Foods, itself owned by investment giant The Blackstone Group.
