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Federated Group Snapshot
The Federated Group has folks seeing Red (& White) and other name brands, Parade, Better Valu, and Cuddle Ups, on the aisles of grocery and drug stores. The company provides sales and marketing services, including brokerage and supply-chain management for wholesalers and retailers, as well as private label and national brand foodservice to distributors that supply institutional markets. Federated also works with Grocers Supply and other wholesale distributors to expand their portfolio of frozen food and health and beauty brands. Its subsidiaries include Golden Bay (purchasing and redistribution) and SailPointe Creative (design services). Federated was founded in the 1900s by S.M. Flickinger, a New York grocer.
