Avocados From Mexico

Located in Irving, Texas, AFM encompasses a group of passionate brand builders and strategic category catalysts and leaders known for breaking the produce mold (for example, AFM is the first produce brand to run a TV ad in the Big Game.)

AFM's culture is one that celebrate wins, while always improving and developing the best people in the industry.  The task at hand is to grow the overall avocado market along with the AFM brand, within one of the most profitable categories in the produce section, which is growing in double digits.

At the core of AFM is the magic of Mexicanity, which is a consistent reminder of our colorful diversity.

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THE START OF SOMETHING GOOD
Our story began when thousands of avocado farmers from Mexico realized the goodness growing from their trees needed to be shared with the world. So in 2013, they forged a historic partnership with importers and distributors in the U.S. to create us – a non-profit marketing organization that spreads the good news about avocados from Mexico. (Hey, that’s our name!) Ever since then, we’ve worked hard to inspire good taste, good health, and good times.

THE ROOTS OF OUR FRUIT
Our parent organizations are the Association of Avocado Exporting Producers and Packers of Mexico
(APEAM) and the Mexican Hass Avocado Importers Association (MHAIA). The two entities collectively
represent:

• FARMERS
  APEAM represents more than 30,000 Mexican avocado growers across more than 40,000 orchards.
• PACKERS
  There are 74 packing houses in Mexico represented by APEAM.
• IMPORTERS
  Hundreds of importers and distributors in the U.S. are represented by MHAIA.

It was the first time in history that two international organizations came together and, under the Hass Avocado Promotion Research and Information Order with oversight by the United States Department of Agriculture (USDA), they created a unique company charged with the dual responsibility of promoting a brand for Mexican avocados and growing the demand of the precious fruit throughout the U.S.

Since then, the company has taken a unique and innovative approach to establishing Avocados From
Mexico as a top U.S. avocado brand by delivering creative ways to not only fuel America’s appetite for healthy eating, but by also significantly contributing to the economy through thousands of newly created jobs and billions of dollars in economic output as a result of U.S. imports of Mexican Hass avocados.

8 IN 10 AVOCADOS IN THE U.S. COME FROM MEXICO
In seven years, the Avocados From Mexico brand has almost doubled the volume of Mexican avocados imported to the U.S. to meet the growing demand. Today, 8 in 10 avocados in the U.S. come from Mexico. This level of market penetration can be attributed to pioneering innovations launched by our marketing team over the years which most recently led to our brand being named on Fast Company’s 2021 list of Most Innovative Companies in the World, and No. 1 in the Branding category. In 2020, Avocados From Mexico was also named on Fast Company’s list of Top 100 Workplaces for Innovators in the World.

WE ARE THE TOP AVOCADO BRAND IN THE U.S.
By applying the CPG mentality to a package-free fruit, as well as a novel approach to corporate culture, we have established Avocados From Mexico as a top selling brand in the U.S. for avocados. Our innovative approach continues to drive our high-performance team to share their unique culture throughout the U.S. and spread the vibrant magic of our company’s essence:

MEXICANITY

All of this fuels the aspiration of Avocados From Mexico to be one of the most highly valued produce brands in America.