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Mercarto Snapshot
Mercarto was created in 2018 by our founder Sean Brown. His background stemmed from the influencer marketing space which then transitioned into the world of eCommerce.
One thing that became apparent to him during his tenure was the lack of authenticity and transparency when running influencer campaigns for brands. From an eCommerce standpoint he saw first hand how difficult it was to source reliable manufacturers, create bespoke products, build an eCommerce store as well as finding time for marketing and selling the products. All of this coupled with the manufacturing, warehousing, shipping and logistical issues that had to be taken care of.
His idea came from trying to bring together a solution that alleviated all of these challenges.
And this is when he created Mercarto.
Mercarto was built to enable everyday entrepreneurs, influencers and aspiring side hustlers to design bespoke and personalised stores with little to no barriers in the world of eCommerce.
Mercarto has built technology that enables manufacturers, retailers and brands to upload their inventory to an internal and centralised marketplace. From here the eCommerce store owners are then able to add any of these product SKU's from the marketplace directly to their site whilst making a commission on any product sold on their store. The product owner would retain all of the customer data and would handle all of the warehousing, logistical and shipping functions. This allows any person with no coding, design or product sourcing experience to enter the market, build a store in a matter of minutes and start selling products with no upfront investment and not having to deal with the major issues such as warehousing or shipping.
From the back of this success there has been a number of enterprises that have wanted to utilise this technology, customised for their business operations, allowing them to create that symbiotic commercial ecosystem that we call omnichannel.
One thing that became apparent to him during his tenure was the lack of authenticity and transparency when running influencer campaigns for brands. From an eCommerce standpoint he saw first hand how difficult it was to source reliable manufacturers, create bespoke products, build an eCommerce store as well as finding time for marketing and selling the products. All of this coupled with the manufacturing, warehousing, shipping and logistical issues that had to be taken care of.
His idea came from trying to bring together a solution that alleviated all of these challenges.
And this is when he created Mercarto.
Mercarto was built to enable everyday entrepreneurs, influencers and aspiring side hustlers to design bespoke and personalised stores with little to no barriers in the world of eCommerce.
Mercarto has built technology that enables manufacturers, retailers and brands to upload their inventory to an internal and centralised marketplace. From here the eCommerce store owners are then able to add any of these product SKU's from the marketplace directly to their site whilst making a commission on any product sold on their store. The product owner would retain all of the customer data and would handle all of the warehousing, logistical and shipping functions. This allows any person with no coding, design or product sourcing experience to enter the market, build a store in a matter of minutes and start selling products with no upfront investment and not having to deal with the major issues such as warehousing or shipping.
From the back of this success there has been a number of enterprises that have wanted to utilise this technology, customised for their business operations, allowing them to create that symbiotic commercial ecosystem that we call omnichannel.
