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Renderator Snapshot
Internet & Web ServicesIndustry
We have forged a new product category named: SAAX.
What does SAAX mean?
Let’s step back for a sec. In the past recent years, we have seen unprecedented growth in software companies offering solutions that fit most of the user's cases without spending tons of money on the development, we are calling these companies “Saas” (software as a service).
These companies build “a software that fits most of their customer's needs”…or maybe is better to say, “customers that try to fit their needs to a product”!
It’s like pretending to build a special pair of shoes that are awesome for running, tennis, golf, trekking, and soccer… if you are a newbie most likely you can use them for all these use cases, but if you are a good tennis player I am pretty sure you want a tennis shoes, right?
The popularity of these products become so high that trying to build these kinds of products become the mantra of most digital companies. Build a platform that people can use for $9,99/month, so the more users a product gets the higher the profit the lower the running costs.
The main job of the company is to run aggressive campaigns to get as many customers as possible to achieve profitability.
SAAX is the opposite concept. The customer is the epicenter, and the product is built around its need on top of a solid software core.
Every application is tailored to our clients without us the need to build a custom application every time. So our products are a hybrid between Saas and custom applications. In this way, we keep the quality and aesthetic of our applications higher as possible and the development time very low.
Our goal is not to get as many customers as possible, but instead to select the companies we want to work with based on synergies and a shared vision while putting their needs and expectations on top of our final product.
The biggest and most reputable Real estate companies trust us to put in our hands their multi-million dollar developments’ reputation to hit the market and make their vision clear and easy to understand for everybody.
What does SAAX mean?
Let’s step back for a sec. In the past recent years, we have seen unprecedented growth in software companies offering solutions that fit most of the user's cases without spending tons of money on the development, we are calling these companies “Saas” (software as a service).
These companies build “a software that fits most of their customer's needs”…or maybe is better to say, “customers that try to fit their needs to a product”!
It’s like pretending to build a special pair of shoes that are awesome for running, tennis, golf, trekking, and soccer… if you are a newbie most likely you can use them for all these use cases, but if you are a good tennis player I am pretty sure you want a tennis shoes, right?
The popularity of these products become so high that trying to build these kinds of products become the mantra of most digital companies. Build a platform that people can use for $9,99/month, so the more users a product gets the higher the profit the lower the running costs.
The main job of the company is to run aggressive campaigns to get as many customers as possible to achieve profitability.
SAAX is the opposite concept. The customer is the epicenter, and the product is built around its need on top of a solid software core.
Every application is tailored to our clients without us the need to build a custom application every time. So our products are a hybrid between Saas and custom applications. In this way, we keep the quality and aesthetic of our applications higher as possible and the development time very low.
Our goal is not to get as many customers as possible, but instead to select the companies we want to work with based on synergies and a shared vision while putting their needs and expectations on top of our final product.
The biggest and most reputable Real estate companies trust us to put in our hands their multi-million dollar developments’ reputation to hit the market and make their vision clear and easy to understand for everybody.
When Alessia and I founded Renderator™ in 2015 we were full of ideas but with empty pockets.
Our main focus was to make our vision a reality with our own forces without any external help.
Why we have decided to do so, at a time when all companies were putting more energy in raising capital from external investors instead to focus on getting more sales? Basically, we were forced to take this route because the idea we have about building a fully remote company, at that time, was not so cool respect how cool is today.
All the people we had talked with, reject the idea that is possible to build a reliable company without a physical office and without having the team under the same roof.
But we didn’t want to negotiate this principle….we believe that people should first have a balanced life in order to be more efficient and happier while they are doing their job, and let people decide where and when to work is the only way to guarantee this kind of happiness.
After a few years, Alessia and I were able to build a rock-solid fully-remote team of more than 50 people spread across the entire world!
Fifty people from twenty different countries, speaking in more than ten different languages are able to work together and create magic digital products sold worldwide.
We strongly believe that taking people away from their families for most of the day, taking them away from the places where they live, and forcing them to commute for hours to get to a special place called “Office” to work by themselves in a cubicle in front of a screen, is a psychological violence and freedom deprivation….and this is a heritage that Renderator doesn’t want to build.
All our team works their time, in their countries and more importantly close to their families. They can organize meetings when they want, but more importantly, if and when they need it, otherwise they can share messages and keep the conversation pace based on their needs.
Many people told us that running a company in this way is impossible. Is impossible to create a company culture or even a productive team without confining people within four walls where managers can boost their egos while they micro-manage teams, well, Renderator™ is proof that this is not just possible but auspicabile in the 2020s business world!
Our main focus was to make our vision a reality with our own forces without any external help.
Why we have decided to do so, at a time when all companies were putting more energy in raising capital from external investors instead to focus on getting more sales? Basically, we were forced to take this route because the idea we have about building a fully remote company, at that time, was not so cool respect how cool is today.
All the people we had talked with, reject the idea that is possible to build a reliable company without a physical office and without having the team under the same roof.
But we didn’t want to negotiate this principle….we believe that people should first have a balanced life in order to be more efficient and happier while they are doing their job, and let people decide where and when to work is the only way to guarantee this kind of happiness.
After a few years, Alessia and I were able to build a rock-solid fully-remote team of more than 50 people spread across the entire world!
Fifty people from twenty different countries, speaking in more than ten different languages are able to work together and create magic digital products sold worldwide.
We strongly believe that taking people away from their families for most of the day, taking them away from the places where they live, and forcing them to commute for hours to get to a special place called “Office” to work by themselves in a cubicle in front of a screen, is a psychological violence and freedom deprivation….and this is a heritage that Renderator doesn’t want to build.
All our team works their time, in their countries and more importantly close to their families. They can organize meetings when they want, but more importantly, if and when they need it, otherwise they can share messages and keep the conversation pace based on their needs.
Many people told us that running a company in this way is impossible. Is impossible to create a company culture or even a productive team without confining people within four walls where managers can boost their egos while they micro-manage teams, well, Renderator™ is proof that this is not just possible but auspicabile in the 2020s business world!
