Description Ever wonder where the term "Martinizing" came from? These guys could tell you. Martin Franchises provides dry cleaning services through more than 600 locations operating under the Martinizing name in the US and about 15 other countries. The nation's leading dry cleaner franchises its one-hour; there are no company-owned stores. The firm provides location selection assistance and training in marketing, management, service, and financial skills. Many locations differentiate themselves by using an environmentally friendly cleaner rather than harsh chemicals found throughout the industry. The company was founded in 1949 using a cleaning process pioneered by chemist Henry Martin.