Pros
The best work environment you will ever find. 97th floor puts so much focus on happy employees through their autonomous work structure, high standards for hires, and amazing recognition and perks. They are extremely goal-oriented but urge goal completion in an encouraging and exciting way rather than stress inducing. Frequent activities and events break up the monotony of daily workflow and facilitate great coworker relationships.
Cons
There are two noteworthy cons from my experience. First, the pay is very uncompetitive even though 97th Floor is a competitively priced service in the industry. I choose to stay despite the disappointing pay because of the amazing work environment. Second, employees are structured into specializations, so there are some missing pieces in any given marketer's skillset. As a content marketer, I know a lot about customer journeys and personas, ad copy, content calendars, and optimizing content for search engines. However I get very little experience in running ads (advertising specialists), technical data research (SEO specialists), or visual design tools (design specialists). All skills that would be important to know if I ever were to apply for another marketing position in the future.