Pros
AA was founded by two academics and so is especially tuned to the needs and culture of higher education. The sales pitch is very low-key and patient, as most institutions recognize they need these analytical data/tools and so the decisions are just a matter of timing and budget. Also, the annual fee is all-inclusive: no additional charges for implementation, training, or consulting, which is fairly unique among Ed Tech companies. Additional “pros”: • Higher education is a great environment in which to sell • The company is small, so it is easy to connect with people throughout the organization • Realistic expectations about the business environment (and no short-term, “win at any cost” policies like those at VC-funded firms) • Great client relationships • Great internal IT and HR systems and benefits
Cons
The only “con” is that as a virtual organization, there isn’t as much opportunity to interact with colleagues in a face-to-face manner, but that’s an issue in all outside sales jobs/virtual companies.