Pros
New clear direction as a SAAS company. Deep rooted company value and culture. Great clients and a variety of projects to work on. The environment is informal and fun. There is continuous investment in the technology. International transfer opportunities.
Cons
At one stage, Vision Critical was the market leader in insight communities, however the technology is now extremely outdated and development of new tech is not coming out quickly enough meaning that sales are harder to close and clients are moving to other newer providers. With the new direction as a SAAS business, there is less of a focus on research so it is not ideal if you're wanting to develop as a market researcher. Better prospects for IT, sales and client service (customer success).