Pros
There is an essence of "capturing lightning in a bottle" here at Celect. There is no doubt that the science out of MIT is truly a scientific breakthrough, but more importantly a product has been built which delivers on the promise of the underlying research. Most importantly, there is a market where this technology seems to be custom made for - every retailer understands the concept of Customer Choice Modeling, and is interested in better understanding how their customers choose. The team here so far is top notch with a mix of experiences and skill sets, and willing to help each other.
Cons
There is still quite a bit of progress that needs to be made on extending the product, but the core platform is built and it works - early customer results have been really, really good. And we are early in our development as a company - about a dozen or so people as I write this post, and this size is not for everyone (but we won't be this size for long).