- The CEO is selling snake oil to others who sell snake oil
- The CEO is a religious man, however, bends his morals to make money
- You have to manipulate people with ad copy to convince them to buy something that will most likely not make them money
- Almost all of the customers are other internet marketers selling fake diet bills, scammy info-products, and membership courses that are no different than "Trump University."
- Nobody has equity in the company other than the founders unless that has changed.