Pros
AIM B2B, the agency business unit in Custom Media, is genuinely one of the most supportive and forward-thinking agencies I've ever worked for. The emphasis on being Curious and Driven as core values is real, and it translates directly into tangible benefits for personal and professional growth. The agency puts its money where its mouth is regarding training with an annual external training budget and dedicated time each week for self-directed learning. The AI Innovation Studio is a fantastic initiative. It ensures the whole team stays ahead of the curve, giving us dedicated space to test and master cutting-edge tools. The use of the Entrepreneurial Operating System (EOS) is really good. It provides transparency—we see the detailed business performance data every quarter—and makes everyone feel like an owner. Remote-first work policy and focus on well-being are huge. They proactively discourage overwork, offer flexible schedules, and have excellent programs like the YuLife mental health app. Being part of global networks like BBN and AMIN means we have access to international best practices and networking opportunities with partners around the world.
Cons
The agency is in an exciting, fast-growth phase, which means we occasionally have to adapt quickly to evolving operational processes. While the EOS system helps, maintaining consistent documentation on processes across all teams during rapid expansion requires constant effort.