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F2 Intelligence Group

Is this your company?

The TRUTH about F2 - Qualitative Investment Analyst F2 Intelligence Group Employee Review

1.0
Feb 13, 2017
Recommend
CEO approval
Business Outlook

Pros

One great thing about F2 is that it has a great looking website. You will notice a picture of a large and diverse team on the career page. This photo was taken in October of 2015. Six of the 17 individuals in the photo are paid models and never actually worked for F2. Some actually work with the owner’s wife as real estate agents. I thought the photographer did a great job. F2 is a little on the smaller side so you get to know everyone in the company on a personal level. In fact, I believe there is one fulltime employee left so F2 is definitely on the smaller side of small right now. Let’s explore how F2 got to this point. F2 will try to craft a narrative around culture fit, people lacking integrity, or employees being bad at their jobs. F2 is down to a single employee for one reason and one reason only. The business model stinks. It’s that simple. I will get to why it’s also not a great place to work but that is the bottom line as to why everyone left. Management is in complete denial that it simply doesn’t know how effectively build a sustainable business. F2 cannot carve out enough economic value from is operations to support multiple salaried employees. This is very straight forward, however, management’s inability to face this reality has made a lot of lives harder and more complicated than they needed to be. Management engaged in manic hiring practices in order to achieve high headcount growth but completely failed to attract new business. Doesn’t take an award-winning economist to predict the mass exodus that would happen about 2 years later. EVERYONE left the company except his wife and former roommate. This practice of mass hiring and firing has happened before and has become somewhat of a pattern. Management’s destructive delusion that 'next time will be different' keeps this 3-4 year cycle alive.

Cons

The downside to working at F2 (besides the company not having enough revenue) is having to lie on the company's behalf, deal with management’s bizarre behavior, questionable business ethics and unpredictable decision making. F2 management makes up lies about himself and his company to make him feel better about his life and his career. I was instructed to make false statements on a conference call saying that I had done more projects than I actually had and worked for F2 longer than I actually had. The client and senior members of another company’s leadership team were on that conference call and I was instructed to lie to them. When F2 asked me to lie about my professional background and experience, I felt like they were ashamed of me. I felt like F2 didn’t think that I was good enough to display truthfully to clients. But later I learned that it was the manager’s own insecurity that was being projected onto me. He lies to his clients and employees because he doesn’t think he’s good enough. He asked me to lie to his clients because he isn’t proud of the company he built. I have talked to numerous former employees and I learned it had nothing to do with me. F2 management doesn’t think he’s good enough and you know what, he isn’t good enough and he is proving that he isn’t good enough every day that he lives a lie. Don’t ever let someone else’s insecurity get in the way of your dreams and your aspirations. The F2 management team lied to me all throughout my interviewing process and the lies continued throughout my employment at F2. F2 used an agency recruiter to reach out to me who represented herself as a fulltime employee of F2. Then, I was told that F2 had a bonus plan in place, that was lie. I was told that F2 offered a generous health insurance package, that was a lie. There was is no health insurance at all. I was told that F2 had a 401K matching plan, that was also a lie. Those benefit plans were advertised on the F2 corporate website. These plans have been removed from F2 webpage but you can look up old versions of the website. Website archive searches show old versions of the F2 website. That way you can follow how the F2 lie has evolved over time. F2 forces us to rad from scripts in which we have to tell the person on the phone that we spilled coffee on ourselves. F2 told us that this would accelerate trust and rapport with the people we were speaking with. It is literally part of F2’s normal state of operations to repeatedly lie to people… as a way of building trust. You can’t make this stuff up. One employee finally pushed back about lying to people over the phone. This employee wasn’t comfortable with saying something that wasn’t true so F2 management told the employee to put drops of coffee on his pants so that it would be a “soft” lie instead of a “hard” lie. Management also makes verifiably false claims about his abilities and skill set on a nearly daily basis. One the wildest yet most enduring lies is that he knows people in the intelligence community who taught him how to detect lies over the phone. This of course does not have an ounce of truth to it but that doesn’t keep management from repeating this to anyone who will listen. It wasn’t like this was just casually mentioned over beers by a drunken malignant narcissist. No, management’s ability to detect deception from interviewees, over the phone, and train others to do the same is one of the central tenants to F2’s competitive advantage. That right, the vast majority of F2’s value proposition to customers is built upon a false statement.

F2 Intelligence Group Response
9y
The only one who has a reputation problem is the disgruntled ex-employee who keeps posting silly, slanderous reviews. This reinforces that he's poisonous to ANY culture and that he's not a good person. Probably why he still can't find work after 18-months. My compliments for telling so many good "fake stories" - it actually sounds like a different person is making the review. Somehow you've beat Glassdoor's systems that prevents multiple reviews by the same person under different aliases. We are sorry that you are still so extremely angry and upset with your termination after only 5-months on the job. Your heart is clearly full of hatred and that's really too bad because life is too short, especially when your termination was nearly 2-years ago. F2 has a great team, we have 100% client retention, and business is up 40% this year. The current team is extremely happy and we're having a great time.

Explore other reviews about F2 Intelligence Group

5.0
Oct 4, 2017
Recommend
CEO approval
Business Outlook

Pros

For a small company, F2 has an extensive and tight knit alumni network. It's unbelievable how many former employees are “tuned-in” and curious about recent developments inside of F2. Increasingly, F2 alumni are reaching out to one another to reconnect and plan informal events to reminisce about their time at F2. What I enjoyed most about my time at F2 was that it encouraged me to think “out-of-the-box”. I don’t even see the box anymore. Seriously, I’m like, ‘what box?’ A smart reader may be wondering how a firm with only 2 full time employees can possibly have over 30 reviews within the past year. The answer is simple, you just have to learn how to think differently, nonlinear. F2 isn’t a “quant house”. You can’t simply do mathy algebraic formulations and expect to figure it out. It’s not Big Data, it’s micro-data that helps F2 see things that others miss.

Cons

A wise man once told me, “...f you don't like business writing, then you're nor not going to write this job.” And you know what? That man was exactly WRITE! F2’s writing standards is a bar that is set really high. And that bar can seem unattainable at times. And sometimes you may actually reach it only to discover that the bar just got higher while you weren’t looking. F2 management is so innovative, so cutting edge, that you never actually know where the bar is. It may seem odd to obsessively strive for literary greatness while other aspects of the business model are embarrassingly decrepit, but that’s how true genius works sometimes.

7
1.0
Sep 4, 2017
Recommend
CEO approval
Business Outlook

Pros

No bounced checks that I know of of during my tenure.

Cons

F2 is tone deaf. F2 lacks crucial situational awareness, because F2 lacks empathy. F2 lacks the ability to put themselves into other people’s shoes. F2 lacks the ability to understand how their communications come across to other people; like a tone deaf musician hacking away during a symphony. As an entrepreneur, business leader, salesman, or simply as a human being navigating in a complex and confusing world, having this kind of blindspot is dangerous and an absolute DISASTER! F2 is often blindsided and confused by developments that most people could see coming from a mile away. F2 uses “social engineering” tactics on new employees and interviewees that are clumsy, obvious and utterly embarrassing. F2 gets less than optimal performance from analysts because the company doesn’t have anyone within its ranks capable of communicating to human beings. F2 can’t win new customers because of it’s failure to understand how ridiculous its value proposition message appears to the outside world. Complete novices to the "intelligence" techniques feel put-off, manipulated and disgusted by F2’s approach to gathering information. I can only imagine what a true professional would think of F2’s tactics. F2 is a company living a lie, playing to its own music; tone deaf, but playing loudly.

9
F2 Intelligence Group Response
8y
The only one who has a reputation problem is the disgruntled ex-employee who keeps posting silly, slanderous reviews. This reinforces that he's poisonous to ANY culture and that he's not a good person. Probably why he still can't find work after 18-months. My compliments for telling so many good "fake stories" - it actually sounds like a different person is making the review. Somehow you've beat Glassdoor's systems that prevents multiple reviews by the same person under different aliases. We are sorry that you are still so extremely angry and upset with your termination after only 5-months on the job. Your heart is clearly full of hatred and that's really too bad because life is too short, especially when your termination was nearly 2-years ago. F2 has a great team, we have 100% client retention, and business is up 40% this year. The current team is extremely happy and we're having a great time.
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