For a boutique firm, well done - Consultant F2 Intelligence Group Employee Review

For a small company, F2 has an extensive and tight knit alumni network. It's unbelievable how many former employees are “tuned-in” and curious about recent developments inside of F2. Increasingly, F2 alumni are reaching out to one another to reconnect and plan informal events to reminisce about their time at F2. What I enjoyed most about my time at F2 was that it encouraged me to think “out-of-the-box”. I don’t even see the box anymore. Seriously, I’m like, ‘what box?’ A smart reader may be wondering how a firm with only 2 full time employees can possibly have over 30 reviews within the past year. The answer is simple, you just have to learn how to think differently, nonlinear. F2 isn’t a “quant house”. You can’t simply do mathy algebraic formulations and expect to figure it out. It’s not Big Data, it’s micro-data that helps F2 see things that others miss.

A wise man once told me, “...f you don't like business writing, then you're nor not going to write this job.” And you know what? That man was exactly WRITE! F2’s writing standards is a bar that is set really high. And that bar can seem unattainable at times. And sometimes you may actually reach it only to discover that the bar just got higher while you weren’t looking. F2 management is so innovative, so cutting edge, that you never actually know where the bar is. It may seem odd to obsessively strive for literary greatness while other aspects of the business model are embarrassingly decrepit, but that’s how true genius works sometimes.

No bounced checks that I know of of during my tenure.

F2 is tone deaf. F2 lacks crucial situational awareness, because F2 lacks empathy. F2 lacks the ability to put themselves into other people’s shoes. F2 lacks the ability to understand how their communications come across to other people; like a tone deaf musician hacking away during a symphony. As an entrepreneur, business leader, salesman, or simply as a human being navigating in a complex and confusing world, having this kind of blindspot is dangerous and an absolute DISASTER! F2 is often blindsided and confused by developments that most people could see coming from a mile away. F2 uses “social engineering” tactics on new employees and interviewees that are clumsy, obvious and utterly embarrassing. F2 gets less than optimal performance from analysts because the company doesn’t have anyone within its ranks capable of communicating to human beings. F2 can’t win new customers because of it’s failure to understand how ridiculous its value proposition message appears to the outside world. Complete novices to the "intelligence" techniques feel put-off, manipulated and disgusted by F2’s approach to gathering information. I can only imagine what a true professional would think of F2’s tactics. F2 is a company living a lie, playing to its own music; tone deaf, but playing loudly.