3.0
Jan 19, 2015
Anonymous employee
Former employee, more than 3 years
Recommend
CEO approval
Business Outlook
Pros
The company incorporates a genuine "Go Deep" philosophy that challenges account and creative to dig past cliche strategies and solutions. The owners of the company hold a strong vision for the company.
Cons
Strong account focus needs to be balanced with an equally strong creative vision. Need a creative leader that has the power to balance account-driven thinking. Often feels like good creative ideas get lost or watered down under the weight of too much strategy/too many strategic cooks in the kitchen. Senior Account management often has last word on creative and creative suffers for it.