Pros
There is some flexibility in the work schedule because as a contracted coach you can decide when to work. The tech is proprietary and once learned is relatively easy to use.
Cons
The platform is consistently glitchy, requiring ongoing troubleshooting that falls on the team to manage. Unnecessary tech updates, like overhauling systems that already worked, routinely create workflow disruptions for coaches. Future prioritizes volume over quality, and their AI integration makes this painfully clear. For what clients are paying, they deserve a fully custom, 1:1 experience, not corners cut with obviously AI-generated content. AI has its place, but not at the expense of the client experience. The marketing model is essentially a bait-and-switch. Clients are acquired through free or heavily discounted first months, then hit with the full $200/month rate. The burden of selling the price increase lands entirely on the coach, who is expected to convert over 50% of new clients after already investing significant time and energy into their onboarding. Strict SOPs demand heavy time investment in messaging that doesn’t always translate to a better client experience. Combined with the expectation that half your new clients will churn regardless, this is a recipe for burnout. The business model ultimately forces a choice: hustle to serve more clients with less customization, or serve fewer clients well. Compensation reflects this. Highly efficient coaches might see around $50/hour, but most will average closer to $40. There’s no pay differentiation between entry-level and experienced coaches. The only way to earn more is to carry a larger roster, which by design means less time per client. Software engineers and product specialists have a salary well into the $100k range, where most Performance Coaches are $40-60k— telling you exactly what leadership prioritizes: its tech not its people. The is a high churn rate of coaches. Perhaps most telling: I was told directly that communication is prioritized over programming. The irony is that quality programming is what actually drives client results. Bottom line: If you’re new to personal training and looking to build experience, this role can work. But if you’re a seasoned coach who values genuine client relationships and quality outcomes, this likely isn’t the right fit.