Pros
- Some of the people you work with are nice - There are some interesting client accounts - SEO is a cool industry
Cons
- Management is so concerned with the external image to a point where the guidelines for promotion in your role, any role, includes speaking/engaging externally - The content team, despite claiming to be SEO experts, knows nothing about SEO in reality. I learned this so clearly when I left. The departments are so siloed - Half the people in leadership don't deserve to be there. They were at the right place at the right time or used office politics to get there. People aren't promoted equitably and you suffer if you're not in the in-group of leadership. - There is ZERO hr in reality, which means zero accountability for performance issues. Which means if you are someone the leadership doesn't like, you might just get fired without any feedback beforehand (didn't happen to me, but saw it happen a handful of times) - The client relationships are poorly managed and it turns into grind/extra work for the people on the actual service teams - Many smart and experienced people got sick of the place and left, which leaves behind a lot of young and inexperienced people to take on leadership, which just makes the whole situation worse, since then they're in charge of training new people (but they're basically new, themselves) - The compensation is weak and you have to fight tooth and nail if you want anything close to a fair raise (but you probably won't succeed in getting it fully)