DTR (Don't Trust Reviews, that have 5 stars) - Anonymous employee GroundTruth Employee Review

1.0
Oct 31, 2016
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Office is in One World Trade and has a lovely view.

Cons

DTR is the company's motto. It stands for Disruptive, Transparent, and Relentless, but unfortunately none of those things are true. What is true is xAd has seriously taken a turn for the worse in the past year. The reviews were reflecting the reality but upper management has strongly encouraged people to write 5 star reviews. The company is struggling financially and the executive staff is not transparent about it. Bonuses were cut drastically this quarter but no information was relayed down to the employees. Instead, the illusion that somehow we compete among Facebook and Google keeps being sold. Quotas are outrageously high and almost impossible to hit. Employee morale is at an all time low. In the 1 year I've been with xAd, I have seen a whole lot of talk come out of the executives and 0 execution. They want everyone to drink the Kool-aid but they never tell you it's poisoned. Wish I didn't have to start applying to jobs so soon after joining one but that is what myself and many others are being forced to do.

Explore other reviews about GroundTruth

5.0
Apr 7, 2026
Recommend
CEO approval
Business Outlook

Pros

Employees all Stay Several Years. Amazing people and great benefits

Cons

100% Remote in Chicago - No Office

2.0
Dec 3, 2025
Recommend
CEO approval
Business Outlook

Pros

Remote, great benefits, FTO, low pressure

Cons

Big team, both in US and overseas, did not match the workload. Was laid off in 2023 due to company overestimating their value and offshoring jobs. They did salary scale after 1-2 months after starting, changed their compah bonus structure towards the end to allow only provide towards "high performing individuals". Company unclear on their direction nor were transparent on state of affairs even though they claimed full transparency.

See reviews by: Helpful|Rating|Date|All