Strong recipe development sustains the brand’s external image.
Cons
“Family” culture blurred professional boundaries.
Insular, controlling atmosphere at times felt cult-like.
Long workshops and personal exercises left no time for execution.
Micromanagement limited managerial autonomy.
Job security felt weak, including exits after maternity leave or positive reviews.
“Anonymous” eNPS feedback reportedly led to HR leadership exit rather than improvement.
Fear around honesty appeared to influence surveys and public reviews.