They are lost - Software Engineer Indix Employee Review

Thanks for taking the time to comment. I'm glad that you appreciate the idea and the space that we're going after. What we’re building at Indix is exciting and ambitious. And hard. Being first into a new market brings a lot of challenges across all parts of the business — it’s not easy, but nothing worth doing right ever is. I'm sorry to hear that you feel we’re missing on key parts of the go-to-market and have gaps in marketing. We're creating a new category, so that complicates the job of marketing and the larger go-to-market. On one hand, we spend a lot of effort and time in the long-term activity of educating customers, analysts, and the general public about our new type of offering and the vision of where this space is heading. In parallel, have to constantly hone the messages that clarifies to potential customers exactly how we can help them *today*. This requires a fine balance across all aspects of marketing. And being an early stage company, we make tradeoffs in where we focus our efforts and our marketing spend. While I hear your feedback that we need to do more, I’m feeling very good about the progress from our marketing team. We're producing great content, like deep category reports, that highlights the strength of our product information. And we’re creating a steady stream of content on how commerce is changing with iOT, chatbots, AI, and other advances. As well, more and more of our customers, like RevoLabs and SnipSnap, are working with our marketing team to openly share how Indix is helping them solve their problems. Over the last 6 months, we shifted from being a SaaS company to a Data as a Service company. Change is hard, but I’m extremely proud of how everyone on the Indix team has persevered through the pivot we made after looking at how our customers use our products and what they value. So far, the move seems to be paying off where it matters most — on the customer side.