Pros
- Access to founder connections - Office location - Fast-growing sector - Relatively market-rate (startup) salaries + equity
Cons
- Quick to insult applicants/partners, and fire employees - Bro culture, lack of diversity in management, the team is not female friendly - One co-founder is great to work with but lacks practical experience; the other is a bully, severely lacking emotional intelligence - Gaslighting, confusing/conflicting feedback with lack of context - As a result, the team spends too much time on the subjective rather than the objective - The team is often afraid or anxious to stick up for one another to founders, resulting in overall mediocre team well-being In my time at NorthOne, 1 person quit because of the above and 2 different people sought out medical support for severe stress and anxiety.