Pros
The product is pretty good. It's a unique technology that addresses a security issue that every company has. Should be an easy sale, right? Being in a start-up is an adventure.
Cons
Confusing messaging, poor marketing, impatient leadership, no solid GTM strategy, high turn-over in the US sales group through termination, not resignation. I know it's a start-up, but you've been doing this for 5 years. New things need to happen