Great ideas implemented in the middle of creating that last great idea and 15 minutes before meeting with the customer. Over-optimism to staff and customers to the point of unreality - includes salary, benefits, responsibility, customers actually on contract. You know, the little things. Lack of transparency is a little bit of an understatement...we're rocking it - oh wait we're broke. Don't worry, shadow stocks will make you a millionaire, go ahead and buy that new car - oh wait we're out of money, you're all fired except bare minimum programmer staff. Good luck!
If you did not figure out the super positive review is from marketing guys you should probably believe them and go make that billion!