Pros
Leadership is as good as it gets! Management is challenging yet empathetic and open minded.
Growing industry with a “sexy” product. Target buyers and users are great to work with!
There are so many good things to say here. Overall, my time would be best described as unbelievably fun, lucrative, educational, and collaborative.
Cons
Very Niche market- many people you speak to about your product will have no clue what you do (not a terrible thing, though).
Typical startup with startup pains: still developing buyer personas, Salesforce efficiencies, product/ tech integrations.
Very competitive landscape. Because the industry is growing, there are many players. This adds complexity to many deals and can extend sales cycles.