Pros
Working at Wicked Creative has been one of my most fulfilling experiences in public relations, which is why I’ve been with the company for a few years. The management team does a great job of teaching entry-level coordinators about public relations, how to improve your writing (important in PR) and various tools for social media strategy and execution. It’s a collaborative environment where teammates can lean on each other for help and where the entire office comes together for brainstorms and to share leads/opportunities with media contacts. The clients are great to work with and the types of accounts are fun and interesting – they’re businesses that you’re interested in and want to support. PTO and after-hours outings are encouraged, too, which helps with work-life balance.
Cons
As with many jobs in public relations, there are early mornings and late evenings staffing media interviews, dinners or events. But, if that’s a con for someone, PR probably isn’t going to be an ideal career for you.
