Pros
Good learning environment for freshers or candidates with less than 6 months of experience Opportunity to understand the basics of digital marketing tools and processes Decent exposure to small-scale projects in the early phase of your career.
Cons
No appreciation or recognition for experienced professionals No salary growth; in fact, salary may be reduced after 6 months to 1 year despite performance Over the past 2 years, 40+ employees have left the digital marketing department due to poor management Presence of departmental politics and lack of leadership support Family-tree culture: Only long-tenured employees (5–10+ years) hold leadership roles, making growth difficult for new joiners Apart from development, most departments see high attrition Company size remains stagnant at 125–140 employees, indicating retention issues.