Pros
bay.org has a wonderful mission to support. There are many kind, fantastic people that work for all 6 brands of bay.org. Aquarium of the Bay delivers excellent animal care and is a prime venue for educating the public about local aquatic animals in the San Francisco Bay, and issues like plastic pollution. Likewise, the Aquarium’s sister organization, The Bay Institute, does very important research and litigation to protect water quality and quantity in the Bay--supporting the wellness of native aquatic species surrounded by urbanization pressures.as a wonderful mission to support. There are many kind, fantastic people that work for all 6 brands of bay.org. Aquarium of the Bay delivers excellent animal care and is a prime venue for educating the public about local aquatic animals in the San Francisco Bay, and issues like plastic pollution. Likewise, the Aquarium’s sister organization, The Bay Institute, does very important research and litigation to protect water quality and quantity in the Bay--supporting the wellness of native aquatic species surrounded by urbanization pressures.
Cons
The leadership and management style is considerably poor: micro-management, ego-driven decision-making, no strategy planning, no quality control in branding and web platforms. Unfortunately PIER 39 does not attract locals (an important target market) to their outdated Aquarium, and budget restrictions prevent access for underserved local schools (another very important audience).