Check out your Company Bowl for anonymous work chats.
We are excited to be a part of new chapter for sustainable advertising as members of #AdNetZero USA initiative, launched by the Association of National Advertisers, 4A's, and IAB! Over 50 organizations, representing 40% of the world's ad spend, have joined forces to drive immediate and collective action towards decarbonizing ad operations and promoting sustainability. Ad Net Zero USA is a movement of industry leaders, including Cannes Lions International Festival of Creativity, Havas Group, Unilever, Reckitt and WPP, working towards a greener future. The focus is on education and continued growth of the initiative, with members participating in working groups to drive carbon reduction and workshops on production and media. Learn more about the initiative here: https://lnkd.in/epDePDBV Join us to grow your brand, the right way, without sacrifice. #AdNetZeroUSA #SustainableAdvertising #ClimateAction #ZeroAdWaste
Exciting news from our #Attention Panel and Happy Hour at #CES. We had the opportunity to dive deeper into the topic of brand growth and how it can be achieved through impactful interactions with consumers at meaningful moments. Together with Patrick Roman Gut, our VP of Sales US, Irina Dzyubinsky from Oracle Advertising and Marc Guldimann from Adelaide we touched on the relationship between effectiveness and efficiency, and how attention is not competitive to #viewability metrics, but an evolution of them. We are thrilled with the enthusiastic participation and positive feedback we have received and look forward to continuing these crucial discussions on brand growth innovations. #BrandGrowth #AttentionMetrics #Engagement
What if the industry moved away from just measuring #attention, and started guaranteeing attention? Join Irina Dzyubinsky from Oracle Advertising, Marc Guldimann from Adelaide and Patrick Roman Gut on Jan 6th for cocktails and conversation at #CES2023. RSVP now: https://lnkd.in/dXiiTv8T
How will brands grow in 2023 without compromising #effectiveness, #efficiency and #suitability needs? Let’s connect at #CES2023 to chat through how our #cookieless DSP, fueled by #deeplearning (backed by guaranteed performance), is redefining how brands are creating impactful interactions with their consumers.
Day 2 of Brand Innovators's Marketing Innovation #BISummit during Miami Art Week started with Patrick Roman Gut (VP of Sales US at Adlook) talking with Tara McRae and James Frapwell about the intersection of #Sports, #Arts and #Technology for CLARKS ORIGINALS as they fuel the future frontier of #brandgrowth for Clarks.
Just few days left to the Brand Innovators's Marketing Innovation Summit moderated by Patrick Roman Gut (VP of Sales US at Adlook). We will be discussing the #FutureofMedia with Nestlé's Karen Markey Crawford and Constellation Brands' Sam Niburg. RSVP now to join us: https://lnkd.in/gXR8uNMr
We are happy to be a part of #Brand100 Mexico! Rodrigo Lobato and Mónica Núñez from Adlook LATAM Team are here to discuss our #deeplearning based #Brand #Growth solutions for #CPG marketers. Visit our booth and meet us!
