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From today Park Group will now be known as – ‘Appreciate Group’. Our purpose is to help individuals and businesses with solutions for the moments that matter to them, our products help make giving, receiving and experiencing easier and more joyful. Our ethos is to make people feel appreciated, and that’s why we have chosen our new name to reflect this as we build on our 50-year history of helping millions of customers with celebrating and rewarding those people that matter to them.