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"The design reflects the school and its unique iterative approach to education – always researching, reflecting, adapting – it takes what's great about classical education, and marries it with a cutting-edge modernity." Marlee Bruning shares the new identity for The Archer School for Girls in Transform magazine.
The new identity for The Archer School for Girls, created by our North America team, positions the brand at the intersection of tradition and modernity, with The Archer, inspired by Artemis, symbolising its students reaching for their goals. Read more at Creative Bloq:
Congratulations to AstraZeneca, Haleon, HSBC, Legal & General and our sustainability and corporate communications team, shortlisted at the Corporate & Financial Awards, in categories including Best Printed Report - FTSE 100. See all the shortlists here:
Stuart Radford, ECD, spoke to Creative Bloq to explore the best logos of the '50s. From CBS and NASA to Pepsi and Playboy, a decade of unbridled optimism. Discover how they still inspire graphic designers today:
"Strong brands resonate deeply with their audiences and always keep them coming back for more – and that's exactly what she does." Lily Thaler, Strategist in New York, talks to Campaign US about how aligning with Taylor Swift is the ultimate brand power move – just ask the NFL.
What does it take to be one of Asia’s leading brands? #HSBC might just have the answer. As it tops the ranking for Hong Kong's Top 30 Strongest Brands, Hannah Duley and Brian Hui, HSBC’s Managing Director, Hong Kong, sat down with Campaign Asia to talk about the key to HSBC’s global success.
“By placing science at the forefront but through a lens of genuine human moments, the refreshed visual identity strikes up the perfect balance, honouring the variety of incredible contributions being made each day to this urgent and critical cause.” Dave Roberts and Leanne Kitchen from Design Bridge and Partners discuss the new refreshed brand identity for Cancer Research UK.
Our Shanghai team recently hosted a panel event, inviting industry experts to explore how to establish meaningful connections between brand and sustainable development through the power of design:
The new brand for Kungfu Pu'er Tea, created by our Shanghai team, repositions Kungfu Pu'er as a wellness lifestyle brand 'made for urban knights' and designed to a new generation of tea drinkers. Featured in Marketech APAC.
Kungfu Pu'er Tea unveils new brand identity, created by Design Bridge and Partners, as a wellness lifestyle brand that's 'made for urban knights', designed to rejuvenate body and mind for a new generation of tea drinkers.
