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Guests sat in the Mercedes-Benz hospitality suite when Sloane Stephens and Rafael Nadal clinched the 2017 US Open Championship titles. The brand-new MB Brand Center displayed the latest models, motion sensitive screens that allowed guests opportunity to create their own cars and a photo activation piece. Roger Federer also made an appearance at the VIP Customer Clinic, an exclusive clinic hosted by MB for their customers.
After a sell-out soccer match featuring Atlanta United FC against FC Dallas, newly-opened Mercedes-Benz Stadium is setting the bar high for attendees with MB’s AMG VR experience and Herschel Walker’s vehicle giveaway during Halftime at the Atlanta Falcons’ first game opener. Outside of the stadium, Anheuser-Busch does not disappoint with its Bud Light Tailgate - an activation that will be running for all Falcons home games. The tailgate features $3 Bud Light cans, a newly fabricated giant Bud Light/Falcons helmet, custom branded Bud Light tables and a bar with fresh branding. You know where to find us pregame on Sundays!
It’s evident that Mercedes-Benz is a brand that knows historic cars, capturing top honors at the 2017 Concours d’Elegance held at Pebble Beach. Aside from winning the “Best Car” award, guests were treated to a VIP experience at Mercedes-Benz Star Lounge and an opportunity to test drive their choice of an AMG while indulging in chocolates, cigars and a 45-minute acoustic set with country artist, Maren Morris.
While you were at home watching Justin Thomas bring home the Wanamaker Trophy, we teamed up with two patron sponsors building out and managing their activations at the PGA Championship. Mercedes-Benz’ new activation, which included on-course display areas and new space inside the 43,000-foot merchandise tent, allowed for more integrated on-site fan activation and was highlighted in SBJ.
Engine Shop has been named to the Event Marketer IT Top 100 Event Agencies List for the fifth consecutive year. We’ve been named to the list each year since we opened our doors. I couldn’t be prouder of our team here for making this happen. --Brian Gordon
