Fiskars Group

11mo

As Georg Jensen enters a new chapter under the creative direction of Paula Gerbase, we’re honoured to be featured in the Financial Times' HTSI magazine, both in print and online. Editor Jo Ellison visited our Copenhagen silversmithy, meeting fourth-generation artisans and new apprentices, while exploring everything from iconic archive pieces to the upcoming Collector series. As Gerbase puts it: “This brand is not a brand, it’s a house.” Her vision is helping us rediscover the full breadth of Georg Jensen’s artistic legacy, while shaping a future that’s as daring as it is refined. From silver spoons at Salone del Mobile to reissued masterpieces by Vivianna Torun Bülow-Hübe and Nanna Ditzel, the story captures Gerbase’s ambition to “re-establish what this house is, to speak about what the designers were doing throughout its history and, of course, to do something new.”